Just like images and other visual content in your website attracts visitors, embedding videos can also help your page/blog increase their site’s dwell time and time on the page.
But not only this, embedding videos can improve the SEO ranking of your website in the Google search as well.
Now, you must be wondering how to embed a video on the WordPress site’s content. Fortunately for you, there are different methods and tools for this very reason, and in this article, we will be discussing those various methods of how to embed video in WordPress.
So, without further wasting your time, let us get on with our guide on how to embed a video in WordPress.
How to Embed Video in WordPress
Following are some of the easiest methods to embed video to WordPress.
Embedding Videos using the WP Block Editor
The first method in our rundown is the WordPress Block Editor (Also known as Gutenberg); it comes with a Block that can help you embed videos from different sources such as YouTube, Vimeo, TikTok, Animoto, VideoPress, Screencast, Dailymotion, and more. To make you understand, we will take a YouTube video as an example.
First up, you will have to add the YouTube Block in the Block section of the editor because this is where you will want to embed your video. You have to copy the link of the video from YouTube (the link from the browser address bar), which you want to embed in the site’s content. After you have copied the link, you have to paste it on the editor and click on the embed video button. You will then see the preview of the video you are embedding in the editor. In case you want to write a caption to your video, there is a tab just below the video where you can add the caption you like.Now click on the publish button, and just like that, your video will embed in the content of your choice.
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Embedding Videos via the WordPress Classic Editor
If you are still using the WordPress classic editor, then here is the process to embed videos in your WordPress page/blog. But before we dive into further instructions, first make sure you are making changes in the HTML version of WordPress.
Now, to start with, the first thing you need to do is copy the video link that you want to embed on your site and then paste it on the classic WordPress editor. The link will be in the code form now, but to see the preview of the video, you need to change the edit mode to Visual editor.
After pasting the link and checking the preview of the video, now create the rest of your page and press the publish button. That way, your video will be embedded on your WordPress site. The process of embedding a video to WordPress through the Block Editor and the classic editor is the same.
However, the only dissimilarity they both have is that the Block Editor uses the block and allows you to use the width adjustment features and some others. In contrast, Classic Editor does not offer many features.
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Embedding Videos Through a Plugin
Another option on our rundown is embedding videos through a WordPress plugin. There are hundreds of plugins for this category, but we have chosen one of the strong contenders named Easy Video Player; the plugin allows you to embed videos by integrating a simple and easy-to-use video player.
After you are done installing the plugin, you will have to activate it to embed videos in WordPress. To start, you need to go to Settings > Easy Video Player and then turn on or enable the jQuery settings.
To start with the process, first, create a post where you need to embed the video, and after that, you will have to add this shortcode [evp_embed_video url=”{MP4_FILE_URL}”]. Please remember the placeholder part of the code will be replaced with the video link that you want to embed.
For instance, if you’re going to embed a video from YouTube, you need to link that video in the placeholder part. Once you are done with it, publish the post and go over to the first page and see how well it looks.
Using a plugin can be tricky sometimes if you are a beginner as there is coding involved, so we would advise you to stick with the built-in editor of WordPress. However, if you are a pro and need broad options, you should go with a plugin because the built-in editors do not offer rich features.
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Embed Videos in Your Sidebar
If you want to embed videos to your sider instead of your posts or content, then you need to follow the process given below. The first thing you need to do is go to the WordPress admin dashboard, and then Appearance > Customize. In the customize tab, you will see the option of Widgets; click on it.
You will find multiple sidebars, so find a preferred sidebar and click on the Add a widget button. Now that you have the widget button press the Add video button and choose the Insert URL option from the tab.
Inside the widget settings, you need to copy and paste the video link that you want to embed in the sidebar of your WordPress into the box. Once you have pasted the link, you will see the preview of the video; push the Add to widget button to confirm.
Before you click on the publish button, there is an opportunity to add the title of the video you are going to embed on the WordPress site. If you were wondering what platform you can embed the video to your sidebar, they include YouTube, Vimeo, Flickr, Dailymotion. Photobucket, Instagram, and more.
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Why Should You Not Upload Videos to WordPress?
Now that you learned various methods of how to embed videos in WordPress, it is time that you should know the importance of embedding videos and how uploading videos could have a negative impact on the website.
Now that you learned various methods of how to embed videos in WordPress, it is time that you should know the importance of embedding videos and how uploading videos could have a negative impact on the website.
Uploading Takes Up Your Resources
The first red flag of uploading videos on your WordPress site is that it will take up all your server’s resources. For instance, you are using shared hosting (meaning it has limited bandwidth and storage), if you store heavy video files on the shared hosting server and there is a lot of traffic coming because of those videos, then there is a big chance that your site will crash. In comparison, embedding video could serve your purpose of providing visual information and also not taking up too much storage.
Missing Out on Massive Traffic
As we know, YouTube is the third most visited website in the world, and it is consider the second biggest search engine after Google. If you upload your video content on the WordPress site directly, you will be missing out on the massive traffic you could get from video streaming sites such as YouTube.
There are other streaming websites other than YouTube where you can upload your videos; they include Vimeo, Dailymotion, etc.
Embedding Link Could Increase SEO Rankings
Besides the traffic reasons, embedding videos on your site can play a vital role in increasing the search engine rankings on Google. You are embedding backlinks of other sites to your content, which plays a critical factor in improving SEO rankings.
Uploading on Site Reduces Visibility
One of the many reasons not to upload the video on the website is that it becomes difficult for people to find your content because it limits how far you can spread your videos. On the other hand, YouTube allows the users to subscribe to your channel, like the videos you upload, and share those videos on different sites; this eventually brings your site more traffic.
This means that embedding a link from sites like YouTube can help bring a vast amount of people to your site. We gave you some reasons not to upload the videos on your website because embedding them is a better choice, but that is our opinion.
You can, of course, upload videos on your site if you feel like it but please make sure that you have got enough resources to handle massive traffic and heavy video files.
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Final Verdict
By now, you must have gotten an idea of how embedding videos on your site can enrich your content and bring value to your website rather than uploading. We are hopeful that this guide has helped you understand the process of how to embed video in WordPress using different WordPress editors and plugins.
Still, if you are not sure that these methods would work, try them on your WordPress site and know yourself. However, we understand that these videos embed WordPress methods work for sure.
